Mindshare Over Market Share
When you talk to most entrepreneurs, you often hear them talk about capturing market share- how large the market opportunity is and the percentage they plan to secure over the next five or ten years. Pitch decks are filled with these projections, charts, and ambitious plans. But what if there’s a more powerful - and often overlooked - way to think about growth?
Instead of focusing solely on market share, I challenge you to focus on mindshare.
Mindshare is about being at the top of your customer’s mind, your investor’s mind, and your funder’s mind. It's about emotional connection, trust, and loyalty- not just transactional wins. Building mindshare involves consistently staying present: sending regular newsletters or investor updates, delivering outstanding customer service, exceeding expectations at every touchpoint, and creating authentic emotional resonance that competitors struggle to match.
When you consistently nurture mindshare, something incredible happens: market share naturally follows. People don't just buy a product; they buy trust, they buy a feeling, they buy a relationship. Over time, strong mindshare strengthens customer loyalty, builds lasting brand equity, and creates an almost unfair advantage in the market.
In a world where everyone is fighting for attention, the companies that win aren’t just the ones with the biggest budgets or fanciest strategies- they’re the ones that own the mind and heart of their audience.
So next time you plan your growth strategy, ask yourself: Are you fighting for market share or are you earning mindshare?
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